Katherine Carnaby

If you are after a truly luxury, exquisite and divine rug - then look no further. At our destination showroom you will find our breathtaking Katherine Carnaby swatch collection. Browse through the exceptional wool and viscose based ranges and envisage having one of London's most stunning creations in your very own home. 

Alternative Flooring Make Me A Rug

Click here to create the rug from your dreams, designed from Alternative Flooring's collection of carpets and boarders. 


Order Online

Rug Positioning

A rug is often one of the key aspects to making a room feel 'finished' 

Rugs set boundaries, a larger rug will set an illusion and make a room feel more spacious than it actually is

Size DOES matter, a rug that is too small will make a room feel awkward

Pick a rug that suits the use of that room. A viscose rug will NEVER be practical in an entrance hallway and a sisal rug may not be the comfiest material to feel as you rise in the morning

For an 'area rug', allow around a foot and a half from your rug to your wall

Huge Savings on Selected Rugs....

Rug Care - advice straight from a supplier


Cleaning and caring for a rug requires a different strategy depending on the type of rug it is and the type of products you are using. Some rugs are hard wearing and can take a regular vacuuming while others require the professional touch. The better care you take of a rug, the longer they will last. Here are our top 3 notes:

If possible lay your rug in an area that does not endure sustained direct sunlight as this could cause the rug to discolour.

To avoid excess wear, place your rug in an area of low footfall.

Deal with spillages quickly to avoid permanent damage.


For routine cleaning, we recommend the use of a suction type vacuum cleaner; the use of a rotating brush cleaner can damage the pile surface.

If you have purchased a shaggy rug we would recommend that you shake the rug or vacuum it using a nozzle attachment due to the longer pile of these rugs. Most light dirty marks can be cleaned with a damp cloth. Do not machine wash or dry clean your rug (unless the label on the back of the rug instructs that you can do so)



You should clean spills immediately. NEVER rub a spill. Blot liquids with a dry absorbent cloth or white paper towel. Some stains may be cleaned with a very mild clear detergent and lukewarm water or a good carpet shampoo. Avoid excessive moisture or wetting when cleaning the stain. Dry the rug on a flat surface. If a stain cannot be removed you should seek specialist cleaning advice. Avoid harsh chemicals as they may damage the rug. Do not machine wash or dry clean your rug (unless the label on the back of the rug instructs that you can do so).



It is completely normal for all wool rugs to shed some fibres, this is a natural characteristic of wool as a material. Pile shedding is also normal in some of our man-made fibre rugs (acrylic, viscose and polyester). Pile shedding is usually most noticeable in the first several months of use and does generally lessen over time but will not stop completely. Pile shedding does not affect the life of a rug. We recommend regular vacuuming to remove any excess fluff/fibres.


SPROUTING (Long Threads)

Some rugs are also prone to what is know in the rug industry as sprouting or pilling. This is where some strands/threads of the pile will appear that are longer than the rest of the pile. When this happens all you need to do it trim any longer strands with a pair of sharp scissors. It is important that you do not try to pull these long threads as this can damage the rug.



Due to the way rugs are packaged and stored you may notice that when you unroll your rug there are lines or crease marks running across the width of it. On some rugs there may only be one of these marks a few inches from one edge of the rug, whereas on some of other rugs (especially our budget polypropylene pile rugs) there may be several creases. These lines / creases are not permanent and will gradually fade with normal use and regular vacuuming.

Some of our rugs are also susceptible to ‘Pile Shading’, especially those that have a shiny or velvety pile (e.g. Jeff Banks, Kudos and Harlequin rugs). Pile Shading is a term in the rug and carpet industry that refers to marks caused by certain areas of the pile running in a different direction, meaning that it reflects light differently. These marks will look either a bit lighter or a bit darker than the rest of the pile in the rug. If you brush your hand over the pile of some rugs and see the colour get slightly lighter or darker. The pile of the rug needs chance to settle over a period of a few weeks so it all runs in the same direction. Frequent vacuuming or brushing of the pile can help to speed this process up.



Most rugs are stored rolled up in their plastic wrapping to ensure they stay in brand new condition. Because when they are stored they are stacked on top of each other they can sometimes get a bit flattened when they are rolled up. This means that they will not lay completely flat in the first few weeks of unrolling them. This is similar for example to when you by a new shirt or even a pair of curtains which will be creased when you first take it out of the wrapping but whereas these items can be ironed flat very quickly rugs take a little longer. Larger sized rugs are usually more affected that smaller sizes as they weigh more when they are stacked on top of each other. This is not a fault with the rug; it is only temporary until the rug takes to its new shape being rolled out. Some rugs have a stiff backing which needs time to soften in a warm environment and take to its new shape being rolled out. You can speed this process up by rolling the rug in the opposite direction to the way it was rolled in its packaging (pile outwards). Roll it as tight as you can and leave it somewhere warm (such as near a radiator) for a couple of days. You should find that the rug will gradually flatten until it does lay flat. This can take a few days to a few weeks depending on the type of rug you have purchased.