• Asiatic London

    'Renowned for design and innovation'

    Who are Asiatic?

    Asiatic was founded in 1960 by Soli Kelaty and for over 50 years now they have been a trusted name in the flooring industry. To this day Asiatic is still owned and run by the Kelaty family and is one of Europe's leading manufacturers, importers and distributors of quality rugs from around the world.

    With a head office in London and teams based around the world, you can be assured that your Asiatic rug has been seen to by professionals at every step of the journey.

    Why Asiatic?

    Asiatic are a leading company in the UK rug industry. They are renowned for design and innovation as a pioneering and dynamic force in the world of fashion focused rugs. The 2017 catalogue showcases over 700 rugs from 85 ranges across 7 collections. From the timeless Classic Heritage, through the expansive Contemporary Home to the new Junior Rugs, all of which are available from stock for fast delivery. Manufactured by established partners, the collection has been designed to offer not only an unrivaled choice but also leading market value.

    7 Beautiful Collections

    CONTEMPORARY HOME - 'Forward thinking, exciting rugs that give a home personality'

    The Contemporary Home collection has been created for consumers who want to give free expression to the way they decorate their homes by mixing the latest colours, materials, textures and styles. View the collection.


    MODERN WOOL - 'Floor decor, transforming rooms with colour and design'

    A kaleidoscope of colourful, textural and fashionable wool rugs. Crafted from fine woolen yarns, our modern wool rugs have a natural softness, are durable and have an innate lustre. View the collection.


    FASHION FLOOR - 'Soft touch, quality and comfort beneath your feet'

    A collection of textured, playfully colored plains, geometric modern prints and extravagant designs. The popular appeal of fashion floors is that they are fun loving, funky and always on trend. View the collection.


    NATURAL WEAVES - 'Global influence presented through a diversity of styles and textures'

    Encompassing the natural fibres of jute, sisal and wool- the diversity of weaves, textures and structures can be discovered in this collection. View the collection.


    JUNIOR RUGS - 'Fun on the floor creating a cosy place for children to play'

    For budding astronauts, pirates or princesses, the Candy and Play rugs are designed for fun and to inspire imagination through interaction and play. With a choice of theme and style there is an option for every child. View the collection.


    CLASSIC HERITAGE - 'Timeless design, sophisticated style and long-lasting appeal'

    The finest oriental and Persian designs are refreshed for the present day. Hand knotted effects are re-created using authentic yarns to weave attainable originals. View the collection.


    EASY LIVING - 'Practically perfect designs in easy care fibres'

    Modern structures in modern materials. Easy living rugs are machine woven in practical and durable stain resistant fibres. View the collection.