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Alternative Flooring

Curiosity, innovation and passion. Trust yourself, trust alternative flooring.

Who are Alternative Flooring?

Alternative Flooring are a company who have put together an inspiring mix of stunning designs and authentic natural classics. their commitment to ethically sourcing natural fibres allied to striking design has won them numerous awards.

Alternative make every effort not to disturb the delicate balance of nature and try to use only 100% natural and renewable products, sourced from high quality raw materials. These raw materials are manufactured in reputable factories from around the globe.


To view a brief snapshot of the styles and ranges we stock, along with some inspiration, click here to view our Alternative Flooring gallery page

Why Alternative Flooring?

Alternative Flooring have that spark of curiosity that inspires flooring to be different. They were the first exclusive flooring company to be a CoolBrand, chosen for their style, desirability, authenticity, uniqueness, originality and innovation. It is proven that they are a brand that people are excited by.

So what makes them different? Alternative are passionate and creativity and innovation. With a cheeky sense of humour, their modern mix of award-winning natural fibre and wool collections explore texture and celebrate colours in carpets, rugs and runners.


Awards include; CoolBrands 2013/2014, House Beautiful Award, Product Design Award.

5 Beautiful Ranges

Naturals) Nature inspires us to create original interiors and our natural flooring revels in all sorts of different textures that add depth, interest and richness to an interior.

Alternative products derive from sustainable natural resources from around the World; Coir and Jute from India, Grass from the coastal regions of China and Vietnam, Sisal from the breezy Mexican Gulf. Make your home your most exotic destination yet.

Wools) Alternative fine and chunky wools are full of natural character and big on texture. A wool rich carpet is as warm and welcoming as an open fire. It is sophisticated, luxurious, naturally soft and comfortable underfoot. The snuggly knits will keep you warm and baffle out sound. Whether you are looking for demure and subtle, loud and proud or smart and contemporary, we have a wool carpet for everyone.

Quirky B) With Quirky B, th new patterned broadloom range, Alternative have reworked the patterns you love, with designs that allow you to dip your toe in the pattern pool. But, if you prefer to jump off the high board, then check out the more intricate designs by top British designers Margo Selby, Ashley Hicks and Ben Pentreath.

Eco) The pioneering Eco Collection is unique, the first bio-degradeable carpet launched in the United Kingdom. This hand woven wool collection is just the beginning of commitment to making a difference and ensuring that this planet is a healthy one. Feel the love as you spread ethically and environmentally friendly eco around your home. This is the ultimate understatement in 100% natural wool.

Rugs & Runners) 

In addition to our stand out Quirky runners, we are now offering seven of our popular carpet ranges in narrow widths. Options include stripes, plains and herringbones 66cm wide as standard with edges whipped in a matching yarn. These runners are a cost effective and more economic choice for narrow areas.

But don't let us hold you back - you can still make your own mark with our Make Me A Rug service which allows for ultimate personalisation. Where will your imagination take you?

How Simply Stunning can Help

At Simply Stunning Interiors we put a lot of effort into working with UK suppliers who have the same set of goals as we do. Over time and after working closely with Alternative, we are now one of three flagship 'be' retailers in Herefordshire and we supply all of their five collections. Alternative have realised our dedication to supplying quality flooring. That is why in July 2017 we became the only retailer in the county to hold their exclusive Curve Display stand in our showroom.